Neon Cat
This is an IP designed for OKX. As blockchain technology evolves and data-driven ecosystems rise, OKX is no longer just a crypto exchange — it’s transforming into a full-fledged Web3 platform.
With its sharp gaze, confident stance, and futuristic headphones, this character embodies the brand’s fearless attitude, tech-forward vision, and unwavering focus on empowering the next generation of crypto users.
To ensure the IP character is unique, consistent, and ready for various use cases (print, animation, 3D), we begin with a concept sketch and then create a three-view model (front, side, and 3/4). This standard industry practice helps define clear visual guidelines and prepares the IP for 3D modeling, animation, or any future expansion.
We design high-quality PNG images featuring the IP in expressive poses, paired with financial or crypto slang such as “ATH,” “FOMO,” “BUY THE DIP.”
Reason: These static assets are perfect for user-generated content (UGC) and sticker packs, helping companies boost social engagement, community sharing, and brand recall on platforms like Telegram, Discord, and X.
Based on the client's goals, we create static banner or short-form AI-powered videos featuring the IP in dynamic scenes (e.g., trading, reacting to market trends).
Video content is more engaging and algorithm-friendly, making it ideal for marketing, storytelling, or educational use. It brings the IP to life and deepens user connection.