Magic Compass Group
CFD
Securities
Proprietary trading
A globally recognized FinTech firm specializing in trading securities, futures, forex, CFDs, cryptocurrencies, and trusts — I had the privilege of leading transformative projects that bridged creativity, technology, and user needs in a fast-paced, high-stakes industry.
My role was Serior Branding manager, encompassing UI & UX design, product development, branding overhauls, video production, and social media strategy. These experiences not only elevated the company’s market presence but also solidified my expertise as a versatile, results-driven professional in the FinTech space.
Website Url ➡️
Branding Revamp
The branding revamp I spearheaded was a strategic that redefined Magic Compass Group’s visual identity. By conducting in-depth market research — including surveys with over 100 clients and competitive analysis of 15 FinTech peers - I crafted a modern logo, a cohesive color scheme, and comprehensive brand guidelines.
Result
This overhaul not only aligned the company’s image with its innovative mission but also strengthened its credibility, leading to a 15% increase in brand recognition and a 10% uptick in client trust metrics within six months.
Product Question
1. How can we make risk disclosure clear and prominent without overwhelming the user?
Start with a short, eye-catching warning about CFD risks (e.g., "CFDs carry a high risk of loss due to leverage"). Use bold text or a distinct color and pair it with a button or link to expand into detailed risk info. This keeps th
2. What information do traders need at a glance to make quick decisions?
Traders need instant access to live asset prices, price trends (like simple charts), their open positions, and account balance. A customizable dashboard where users can pin their most-used data points would help them act fast without digging through menus.
3. What kind of educational resources should be integrated into the platform?
Offer in-app guides, tooltips, and a help section covering CFD basics, platform tools, and risk tips. A practice mode with fake money could also let new users learn without losing anything, building their confidence.
4. How can we visualize complex financial data in a way that’s easy to understand?
Use clean, interactive charts where users can switch time frames or add indicators. Highlight gains in green and losses in red, and add hover-over explanations for tricky terms or numbers so users aren’t confused.
UI & UX Design
Motion Graphic
Videos transformed complex FinTech concepts into compelling, visually rich narratives while enhancing the company’s brand identity and showcasing its offerings at exhibitions.
Result
The 'Crypto Basics' campaign generated 500 leads via a landing page linked in video descriptions. The branding video increased website dwell time by 15% as users engaged with the refreshed identity, while the exhibition video contributed to a 25% uptick in booth traffic and collected 200+ business card inquiries at a single event.
Social Media
For Magic Compass Group, I architected a 90-day social media strategy featuring daily educational posts (e.g., ‘What Are CFDs?’), weekly market recaps, and monthly live Q&A sessions to connect with traders.
To ensure a cohesive and impactful presence, I designed a diverse range of posts covering blog promotions, market analysis, event highlights, news updates, and technical analysis—each tailored to educate and inspire action.
Result
This strategy drove a 600% rise in social media traffic to the website, contributing to 300 new monthly registrations, with technical analysis posts alone boosting click-through rates by an additional 15%
