Crypto.com
Crypto
OTC platform
On-Chain Data
2020-2022
The World's Premier Trading Platform. Buy Bitcoin, Ethereum, and 400+ crypto. Trade with 20+ currencies and Apple/Google Pay.
Our primary role involves multimedia design, specialising in motion graphics, photo, and video shooting and editing, particularly for social media platforms.
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Brand Build Guides
While brand guidelines ensure uniformity and consistency, they can sometimes stifle innovation. As a designer, finding ways to inject fresh, innovative ideas into your work without straying from the established brand identity is a significant challenge.
Regular meetings with stakeholders from various departments. Use collaborative tools and platforms to share ideas and gather feedback efficiently.
Motion Graphic Ads Design
As a multimedia designer with experience at Crypto.com, I specialize in creating dynamic motion graphics that elevate advertising and promotional campaigns.
Motion graphics are a powerful tool because they capture attention and encourage viewers to spend more time engaging with the content. Unlike static visuals, they allow for the seamless integration of detailed information—such as key messages, data, or calls-to-action—in an engaging and digestible way.
For instance, a GIF animation can transform a static banner or email (EDM) into an eye-catching, interactive experience that stands out in a crowded digital landscape.
Additionally, crafting motion graphics in short 15-30 second bursts optimizes performance, delivering impactful messaging quickly and effectively—ideal for social media and digital platforms where brevity drives engagement.
UI Design
The Trading Arena campaign was designed to promote Crypto.com's trading platform, with a particular emphasis on its UI. I used a lot of gradients to give the UI a modern and vibrant look, employing motion graphics to show users how to navigate different sections, perform trades, and access key features.
The FERRO project
Ferro is among the first stablecoin-only swap protocols on Cronos, optimised to bring users the best rates to swap stablecoins and pegged assets. Due to its low gas usage and traffic efficiency of its token swap mechanism, users enjoy lower fees and slippages by swapping via Ferro. where motion graphics were used to highlight specific UI elements. This project focused on creating a detailed and compelling visual sequence that emphasized the platform's innovative design aesthetics.
Growth Ads
Static ads are more than a marketing tool, they’re a gateway for Crypto.com to bring its vision to life. By promoting its trading platform, wallet, Visa Card, and educational resources, Crypto.com can use static ads to onboard new users in growth markets and deepen engagement on social media. Tailored, impactful, and accessible, these ads embody Crypto.com’s commitment to making cryptocurrency simple and universal.
